Born in London / Raised in Puerto Rico / Studied design in NOLA + SF / Client + Agency-side / Startup / B2B + B2C / US + INTL Experience / Mentor / Team Leader / One-Man-Band / Business + Art Balance.
Sr-Level Creative Executive / 360 Marketing + Advertising / Global / Travel / Hospitality / Branding / Campaigns / Events / Production / Partnerships / Retail / Wholesale / B2B / B2C / DTC / Client / Agency / Startup / SOW: Hard Rock International / Nickelodeon™ Hotels & Resorts / Margaritaville Island Reserve Resorts / Shark Tank™ Bug Bite Thing / Norwegian Cruise Line / Audi at Art|Basel|MiamiBeach & DesignMiami/ Sony Miami Open / Pubbelly Eateries / Hasbro / Lamborghini / Baume et Mercier.
Married. Father of 3. Living in Mia.
EXPERIENCE
2024 – Present / Creative Director / Redline Media Group / Dania Beach, FL
- Hard Rock International AOR / +70 Countries / Hotels / Casinos / Cafes / Bet / Live Entertainment
- Lead creative team / Campaigns / Promotions / Strategy / Content / Digital / Social / Print / Loyalty
- Hard Rock Hotels & Casinos / Marketing / Consumer Journey / Guest Experience / F&B / On-property
- Hard Rock Cafe / Evergreen / Seasonals / Activations / Menus / Partnerships / Merchandise / Retail
- Hard Rock Digital / Hard Rock Bet / Sportsbook / Online / Apps / iGaming / Production / TV Ads
2023 – 2024 / Creative Director / Premier Worldwide Marketing / Miami, FL
- Karisma Hotels & Resorts’ exclusive full-service sales + marketing agency / Omnichannel / Campaigns
- Award-winning hotel collection / Content / Gourmet-Inclusive / North America / Caribbean / Europe
- Nickelodeon™ Hotels & Resorts / Punta Cana, DR / Riviera Maya, MX / Orlando, FL 2026
- Margaritaville Island Reserve Resorts / Cap Cana, DR / Riviera Maya, MX / Cancún, MX / Roatán 2025
- Azul Beach Resorts / Boutique / Experience local / Cancún, MX / Negril, JAM / Ulcinj, MNE
2020 – 2021 / Creative Director / Bug Bite Thing / Port St. Lucie, FL
- Forbes Business Council Member women-owned entrepreneurial company / Global distribution
- ABC Shark Tank™ startup / The View / Good Morning America / The Doctors / People / Others
- Lori Grenier, The Warm Blooded Shark® investor / Season 11 “Golden Ticket” / Season 12 Shark Tank Update
- Amazon #1 Best-Seller insect bite + relief product / Walmart / The Home Depot / Lowe’s / CVS Pharmacy
- Built & grew Creative & Marketing teams / Org Chart / SaaS / Budget / Strategy / Social / Online / Retail
2017 – 2020 / Creative Director, Global / Norwegian Cruise Line / Miami, FL
- Led GTM global campaign positioning & execution / US & CAN / EMEA / LATAM / APAC / 7 languages
- Directed 360 marketing ecosystem / Campaigns / Promos / Consumer / Engagement / Loyalty / Trade
- Spearheaded video & photo / On board / On shore / Multi-use / TV / Social / Digital / Email / Print
- Ensured messaging & brand alignment across disciplines / C-Suite & VP’s / Project Leads / Partners
- Mentored Creative Services / +15 Team / All levels / Design / Copy / PM / Contractors
- Built & managed department / Budget / Team-building / Resourcing / Org Charts / SaaS / Agencies
- Established website consistency / 22 global sites / Content / Strategy / Planning / Performance
2013 – 2016 / Assoc Creative Director, North America / Norwegian Cruise Line / Miami, FL
- Guided GTM / US & CAN / Consumer / Trade / Campaigns / Promos / Digital / Social / Print
- Managed NCL & Casinos At Sea® DTC communications / Email / Direct mail / Past guests / Prospects
- Created new F&B concepts / Branding / On board / Spaces / Celebrity Chefs / Partnerships
- Developed NCLH, Ltd. corporate ID / Brand management & compliance / IPO / Annual Reports
- Directed video & photo / RFPs / Casting / Wardrobe / Pre- / Production / Post-
2009 – 2012 / 2021 – 2022 / Creative Director / Onexpected / Miami, FL
- Retained accounts post-agency shutdown / Audi / ArtBasel@MiamiBeach / DesignMiami / Sony
- Managed TurnerMedia+ LATAM creative / Branding / Events / Environmental / Collateral
- Led Tiffany & Co. LATAM VIP events communications / Creative / Store openings / Launches
- Handled Miami Beach Polo World Cup events & logistics / Build-up / Tournament / Sponsors / Tear down
- Developed Pubbelly Restaurants’ branding / 6 eateries / Florida / Ciudad México / Puerto Rico
- OEM/ODM Product development / R&D / Design / Custom packaging / mishmashco.com / theflut.com
2007 – 2009 / Creative Director / Acqua Communications / Miami, FL
- Directed creative team / In-house / Freelance / Design / Copy / Production Assistants
- Supervised real estate accounts / Creative / Marketing / Miami / Europe
- Managed event budgets / Logistics / Execution / Audi / ArtBasel@MiamiBeach / DesignMiami / Sony
- Established vendor relations / Increased database
- Additional clients / Baume et Mercier / Hasbro / Lamborghini / Pitney Bowes / Others
EDUCATION
Academy of Art University – SF, CA
Graduate Studies, Graphic Design
Loyola University – NO, LA
School of Visual Arts, BA Graphic Design
onexpected 