Sony at Sony Ericsson Open

Creative direction, interiors, and design execution for the Sony VIP Hospitality Lounge and Center Court Suites during the tennis tournament in Key Biscayne, FL.


  • Planning & Logistics.
    Design Budget Management / Floor Plans / Onsite Build-Up / Audiovisual / Lighting / Product Placement / User Experience / Food & Beverage / Onsite Tear Down.
  • Interior Design & Décor.
    Flooring / Furniture & Accents Selection / Signage & Branding / Wall Treatments / Product Showcase Built-in.
  • Staff Management.
    Hostess Schedule / Player Appearances / Onsite Vendor(s) Management / Production Assistant(s) Team.
  • Print Collateral.
    Internal Corporate Communications / External Marketing Material.