4-year Creative direction and design execution of annual Sony Ericsson Open VIP Hospitality Lounge & Center Court Suites during tournament at Key Biscayne, FL.
- Planning & Logistics.
Design Budget Management / Floor Plans / Build-Up / Audiovisual / Lighting / Product Placement & Interactivity / Food & Beverage / Tear Down.
- Décor.
Flooring / LED Wall & Media Content / Wall Treatments / Furniture / Signage & Branding / Floral Arrangements / 2,000+ Tennis Balls Implementation / Custom Androids.
- Staff Management.
Hostess Schedule / Player Appearances / Vendor Management / PA’s.
- Print Collateral.
Internal Corporate Communications / External Marketing Material.
onexpected 