Sony Ericsson XPERIA Play Center at Sony Ericsson Open

Hands on creative direction and design execution of the Sony Ericsson’s Consumer Experience at the tournament’s common grounds in Key Biscayne, FL.


  • Environmental & Interior Design.
    Floor Plan / Signage / Décor / Audiovisual.
  • Interactive User Experience.
    Gaming / Augmented Reality / Product Placement / Photo Stations.
  • Player Appearances.
    Scheduling / Logistics.
  • Printed Collateral.
    Marketing Material / Keepsakes.