Led Summer of SpongeBob annual brand activations at Nickelodeon™ Hotels & Resorts Punta Cana & Riviera Maya. 360 omnichannel creative campaign strategy, on-properties events, upsells, programming, hotel signage and digital screens, character appearances, influencers visits, and more. Even SpongeBob, Patrick, and Squidward got their custom summer drip overlays to catch some rays!
- Scope.
Creative Direction / Digital Display / Organic & Paid Social / Email / Web / Landing Pages / Tactical / Retargeting / Video / Photo / TV / Consumer / OTA / Trade / English / Spanish
onexpected 